The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR’s offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The affordably priced D50 makes exceptional digital SLR photography a reality for everyone.

The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality. The seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

The D50 incorporates a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine. 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide metering sensor to a large onboard database of over 30,000 scenes from actual photography. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices extend from 30 seconds to an action-stopping 1/4,000 second. High-speed flash sync speeds up to 1/500 second makes great fill flash photography possible and the i-TTL flash technology makes it automatic.

Always ready, the D50 goes from power on to ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly, thereby minimizing ‘shutter-lag’ and eliminates the frustration experienced with most consumer digicams. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a tiny SD (Secure Digital) memory card -- and the USB 2.0 Hi-Speed interface means faster transfer of images to your computer.

The compact, lightweight design makes it easy to carry the D50 anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. The plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference. A high capacity, rechargeable lithium-ion battery delivers the power to shoot up to 2,000 images on a single charge.

One of the benefits of shooting with a digital SLR is the ability to take advantage of the creative possibilities offered by interchangeable lenses. With the introduction of the D50, Nikon also introduced two new and affordable DX Nikkor lenses: the AF-S DX Zoom-Nikkor 18-55mm and AF-S DX Zoom-Nikkor 55-200mm. They are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra-compact size. The D50 is compatible with over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers.

Nikon’s PictureProject software is designed to make it easy to share, manage and edit pictures on your computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master. The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender’s computer to a recipient’s computer.


Nikon D50 Features:

* 6.1-Megapixel CCD imager yielding 3008 x 2000 pixel images
* Compact and lightweight digital SLR camera
* Accepts Nikon F-mount lenses (with 1.5x FOV multiplier)
* Choice of three color modes ensures the best match for the shot
* Simultaneous recording of compressed NEF (RAW) and JPEG image files
* Seven Digital Vari-Program selections (Auto, Portrait, Landscape, Child,
Sports, Close up, and Night Portrait)
* Program w/shift, Shutter priority, Aperture priority and Manual modes
* Near-instant 0.2-second power-up, and short shutter release lag (response)
time
* Continuous shooting at 2.5fps for a continuous burst of up to 137 pictures
(using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD
Card)
* Fast 5-area AF system with predictive focus tracking and Lock-on™
* Shutter speed range from 30 to 1/4,000 seconds
* Flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter
light and back lighted conditions.
* Image enhancement options optimize sharpening, tone (contrast), color,
saturation or hue
* Auto ISO sensitivity from ISO 200 to 1600; can also be set manually.
* Three TTL exposure modes: 3D Color Matrix Metering II with 420-pixel RGB
Sensor, variable Center-Weighted, or Spot Metering
* Large 2.0-inch color LCD with 130,000 pixels and white LED backlight
* Onscreen menus for Playback, Shooting, Custom functions and Setup
* Review with zoomed-playback & pan, histogram and highlights
* Noise Reduction circuitry for long exposures
* 3D Multi-Sensor Balanced Fill-Flash with SB-600, SB-800 flashes
* Secure Digital memory card removable storage
* Selectable video output with NTSC or PAL format
* USB 2.0 high speed data and control interface
* Long-life rechargeable battery with power to shoot up to 2,000 images
* Custom Settings for personalizing camera operation
* Wireless remote control with the optional ML-L3 remote control